Identity Design for refurbished Membership Campaign
California Center for the Arts reached out with an expedited request to revamp and lightly brand their updated membership program. Using inspiration from an existing Center document, Inspired Creativity successfully pulled together a color palette, font, and graphic system, then materials to promote how “Membership makes a difference” to their audience. Materials designed included the membership application, and corresponding digital and print creative to support.
I had the pleasure of meeting and working with Amy many years ago, and most recently reconnected with her on a project at the California Center for the Arts, Escondido. We asked for her help to redesign and rebrand our membership program, and even with a quick turnaround, she exceeded all of my expectations from the quality of the design and attention to detail, to her responsiveness when we had questions or change requests. Beyond being a delightful and wonderful person, she as a beautifully talented artist and designer that has so much passion for what she does, and that clearly comes through all of her work.